Persuasive Genre Analysis

I am not a huge star wars fan but I'm assuming these are three Star Wars characters made out of Lego. The mode and medium of this is physical and visual because you can touch, hold and also look at the pieces. The audience for this is Star Wars fans and the purpose of them is to allow Star Wars fans to re enact scenes from the movie where they can add their own twist to it. The style and design of the Lego pieces and there position is to show how you can set them up to look like its part of an actual scene. If I had to re mediate this advertisement I would spice it up a little maybe add more Lego pieces to decorate the background or something because right now the red is just so plain and simple I'm pretty sure Star Wars is not that basic.